We designed the web and created this micro campaign, letting peeps know that Felix now reuses the plastic that ketchup bottles are made of to make new ketchup bottles and then reuse those to make more ketchup bottles after which it’s time to reuse those to make new ones, which are also going to be reused to make new ones… Well you probably got the gist of it. Also, the headline reads “Ketchup is red, but the future is green!”, cute huh?