The 3rd edition of Elisa movie trailers presented challenges, that were accepted by both the makers and the viewers. We even recruited stunt people from Denmark but it was, in fact, Pääru Oja himself, who jumped off that freaking waterfall.
We turned the whole thing into a complex advertising campaign across the physical and digital world. In the end it served its purpose – Elisa became the most entertaining telco/TV-service brand with the most entertaining and liked commercials. Ummm… Sure, we’ll take it!