Eesti Energia is the Estonia’s largest employer with the staff all over the country.
Big question: How to improve teams’ communication?
With the ‘Everyone wants to be friends with celebrities’ insight in mind, we created 12 film ideas with plots, slogans, etc. Then we turned the top 12 Eesti Energia teams into movie stars, designing a poster for each team.
In-house exhibitions of the posters created the buzz and numerous questions like ‘Who is that?’ ‘From which team?’ ‘What do they do?’ Internal awareness for the featured teams and strategic directions they represent reached record highs.