Life is full of small challenges, but for many of them, we can confidently say one thing – #DOABLE – especially when you have a can of Battery to help you out. We started by creating a song and a music video – and so our campaign’s theme track was born, with Clicherik & Max’s song becoming a notable hit. We also issued challenges in the consumer campaign, in no fewer than two different ways. In short – #DOABLE!