The possibilities of juggling the past, present and future are unlimited when a fashion campaign is concerned. Just like in fashion itself.
This fall’s Moekuulutaja is inspired by our country’s 100th anniversary – instead of emphasising the EV100 imprint and our tricolor, we mildly play on our flag colours and minimal-level national symbols.
Balance has been found between elements from the first Republic times (hat, hair style, typography) and the visual language of today’s fashion.

Photo: Sandra Palm
Model: Kadri Raudsepp

Concept: Johanna Eenma
Styling: Piret Vapajeva
MUAH: Birgit Kahn

Production Company: Zbanski Kino

Director and cinematographer: Taavi Arus

Music: Janek Murd