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Tartu Kaubamaja Moekuulutaja 2017

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The possibilities of juggling the past, present and future are unlimited when a fashion campaign is concerned. Just like in fashion itself.
This fall’s Moekuulutaja is inspired by our country’s 100th anniversary – instead of emphasising the EV100 imprint and our tricolor, we mildly play on our flag colours and minimal-level national symbols.
Balance has been found between elements from the first Republic times (hat, hair style, typography) and the visual language of today’s fashion.
Photo: Sandra Palm
Model: Kadri Raudsepp
Concept: Johanna Eenma
Styling: Piret Vapajeva
MUAH: Birgit Kahn
Production Company: Zbanski Kino
Director and cinematographer: Taavi Arus
Music: Janek Murd
Tartu Kaubamaja Moekuulutaja 2017
Tartu Kaubamaja Moekuulutaja 2017
Tartu Kaubamaja Moekuulutaja 2017
Tartu Kaubamaja Moekuulutaja 2017