Der Tank http://www.tank.ee Wed, 01 Sep 2010 07:15:58 +0000 en hourly 1 Tank kutsub: büroojuht-assistent. http://www.tank.ee/2010/09/01/der-tank-kutsub-buroojuht-assistent/ http://www.tank.ee/2010/09/01/der-tank-kutsub-buroojuht-assistent/#comments Wed, 01 Sep 2010 07:14:59 +0000 tankist http://www.tank.ee/?p=1391

]]> http://www.tank.ee/2010/09/01/der-tank-kutsub-buroojuht-assistent/feed/ 0 Tank kutsub: copywriter http://www.tank.ee/2010/06/04/tank-kutsub-copywriter/ http://www.tank.ee/2010/06/04/tank-kutsub-copywriter/#comments Fri, 04 Jun 2010 11:38:51 +0000 tankist http://www.tank.ee/?p=1270

]]> http://www.tank.ee/2010/06/04/tank-kutsub-copywriter/feed/ 0 Tank kutsub: noorem projektijuht http://www.tank.ee/2010/06/04/tank-kutsub-noorem-projektijuht/ http://www.tank.ee/2010/06/04/tank-kutsub-noorem-projektijuht/#comments Fri, 04 Jun 2010 11:37:11 +0000 tankist http://www.tank.ee/?p=1266

]]> http://www.tank.ee/2010/06/04/tank-kutsub-noorem-projektijuht/feed/ 0 Mainori Kõrgkool – visual identity http://www.tank.ee/2010/06/04/mainori-korgkool-visual-identity/ http://www.tank.ee/2010/06/04/mainori-korgkool-visual-identity/#comments Fri, 04 Jun 2010 10:05:21 +0000 tankist http://www.tank.ee/?p=1275 Mainori Kõrgkool (Mainor Business School), the largest private higher education institution in Estonia was rebranded by Tank in spring 2010. The new visual language is fresh, dynamic and positive, yet serious, without being dry or boring. The logo symbolises the path of learning – essentially a neverending process that always brings you to leaps ahead. The logo also maintains a delicate connection with the school’s previous logo through being triangular.




]]> http://www.tank.ee/2010/06/04/mainori-korgkool-visual-identity/feed/ 0 Nordea “New Beginning” http://www.tank.ee/2010/05/07/nordea-new-beginning/ http://www.tank.ee/2010/05/07/nordea-new-beginning/#comments Fri, 07 May 2010 13:47:41 +0000 tankist http://www.tank.ee/?p=1334 This is not just another nice imago campaign – it’s a repositioning of Nordea brand in Estonia. Because of its Scandinavian backround Nordea felt a bit too cold, far and serious. So, Nordea needed to transform warmer, more colourful and more personal for its existing and new clients. How we did it? Basicly, at first we “domesticated” for the brand new slogan: “Koos loome uusi võimalusi” (Creating new possibilities together). Then worked out a new visual language, based not on “photostockrealism”, but on characteristic illustrations and colours. And finally launched quite a massive imago campaign “New Beginning” with very wide range of communication channels from ambient to TV. It’s a new beginning for Nordea, for operating principles of Estonian banks and for banking standards in general. It gives positive message for people and society. For all of us.



TV:




Outdoors:




Print:





Ambient and other stuff will coming soon…

]]> http://www.tank.ee/2010/05/07/nordea-new-beginning/feed/ 0 Why fly? Have your holidays in Estonia! http://www.tank.ee/2010/05/06/why-fly-have-your-holidays-in-estonia/ http://www.tank.ee/2010/05/06/why-fly-have-your-holidays-in-estonia/#comments Thu, 06 May 2010 11:26:49 +0000 tankist http://www.tank.ee/?p=1360 When the volcanic ash-cloud halted all air traffic in Europe in spring 2010, leaving millions of travellers at home postponing their vacation plans abroad, we reacted fast and created a banner campaign “Why fly? Have your holidays in Estonia!”. We hit the sweet spot by positioning the banners next to news covering the air traffic chaos at the most popular news websites. So, really – why take the trouble of going abroad if you can take it easy and rest in your homeland?





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