Der Tank » package design

Rock Tabula Raza

tankist — Tue, 04 Oct 2011 14:27:56 +0000

More awards. Shelf space urgently needed

tankist — Mon, 01 Nov 2010 10:00:42 +0000

Tank designers won some awards for their personal projects. Gold for TV program branding, silver for packaging design and a special award from MAP. A little about the projects:

Branding for the business program “Kapital” (“Capital”) on Estonian National Television uses out of the box thinking – namely, the title sequence and various breakers are all projected onto one. What’s inside the box? Watch the show and find out.

Kreatiivmootor “Kaleidoskoop”
For the second album of Estonia’s weirdest band, tried and tested cover solutions were obviously out of the question. With a little help from the carnival shop we managed to create packaging that is eye-catching and also leaves a mark (in the form of loose confetti squeezing itself out of the box).

The visual identity for the acouctic music videos project “Paljad Helid”(“Naked Sounds”). A rather clever way of solving a complex issue of creating the title sequence, the titles and a logo all at once. The solution is a selfmadefont. The main characteristic of the visual is transparency – the spots thatare ment fo text, are simply “naked”. See more here. Authors: Eiko Ojala (Tank) Martin Rääk (Tolm Studio)

Felix mayonnaise

admin — Tue, 08 Dec 2009 14:26:35 +0000

A new face for Felix mayonnaise packages. Fresh, playful and clearly different from other brands on the same shelf.

Rock “Fatboy”

admin — Thu, 03 Dec 2009 15:28:25 +0000

Saku Brewery got a whole new production line. The best in Scandinavia to be honest. What does the line do? It simply makes the Rock cans bigger. And it’s much more powerful than the previous one. The new bigger 1 litre version of Rock is called Fatboy.

Rock “Garage” campaign

admin — Tue, 04 Aug 2009 14:33:38 +0000

Rock goes mad. Just giving away 2 specially tuned cars IS madness. It was a reality show. In the web. Two cars were chosen to compete with each other. Two teams kept tuning them. Every week 2 episodes about BMW and Audi made fans literally crazy. More than 100 000 people continuously followed the development of cars and action of the teams. And finally two happy guys (1 fan of Audi and 1 fan of BMW) won the cars for themselves.

To see the episodes, click here.

The stripes design on BMW and Audi and the drawing of the cars on the poster are done by Björn Koop – the only estonian car designer.

The campaign packaging.

Rock “White Edition”

admin — Sun, 19 Apr 2009 14:22:04 +0000

Rock is famous for releasing special editions one in a while. Here’s one.