Der Tank » illustration

Nordea “New Beginning”

tankist — Fri, 07 May 2010 13:47:41 +0000

This is not just another nice imago campaign – it’s a repositioning of Nordea brand in Estonia. Because of its Scandinavian backround Nordea felt a bit too cold, far and serious. So, Nordea needed to transform warmer, more colourful and more personal for its existing and new clients. How we did it? Basicly, at first we “domesticated” for the brand new slogan: “Koos loome uusi võimalusi” (Creating new possibilities together). Then worked out a new visual language, based not on “photostockrealism”, but on characteristic illustrations and colours. And finally launched quite a massive imago campaign “New Beginning” with very wide range of communication channels from ambient to TV. It’s a new beginning for Nordea, for operating principles of Estonian banks and for banking standards in general. It gives positive message for people and society. For all of us.

TV:

Outdoors:

Print:

Ambient and other stuff will coming soon…

NPNK illustrations 2010

tankist — Sat, 24 Apr 2010 14:39:10 +0000

Tetley “Find Your Own Way”

tankist — Sun, 15 Nov 2009 14:45:47 +0000

Take the word “tee”, which stands for both “tea” and “way” in Estonian, transform Tetley’s unique drawstring into Ariadne’s thread and let to brew for a few minutes. Add milk and sugar if needed.

I.L.U. CVI

admin — Thu, 04 Dec 2008 13:37:14 +0000

When it comes to branding a retail shop it means thousand of small details that need to be considered. When I.L.U. people first talked about the idea of creating a beauty shop chain of new kind they only had a draft of the concept and lot of belief. We started from the very scratch and went through the process hand in hand with the client. From name, interior design, graphic design, retail branding, communication platform and last but not least executing it all.

The thought behind is very simple. Beauty can be defined through numbers and emotions. To be correct – beauty lives where two of those meet. I.L.U. is an acronym for I Love You (emotion) and also means estonian word “beauty”. If you draw a rectangle around I.L.U. you’ll find that it has golden ratio proportions (mathematical definition of beauty).

Welcome to the shop. The experience is divided into two parts – darker beauty part and lighter skin care section. Both are smoothly linked through categories. In I.L.U. all brands are treated equally and categorized by people needs not by brands. This crates simple and understandable environment for everybody.

The imagery used in the shops is lined with the communications platform of the I.L.U. brand. The weightless universe of mysterious purple water where there is nothing but you and your dreams.

All of this is I.L.U. – a new breed of beauty store in the world. Ready to conquer the planet.

Rock Bikers Bar wall

admin — Fri, 03 Oct 2008 09:55:37 +0000

Rock beer got 15! So young but so experienced. Collage of Rock campaigns through years from the wall of Bikers Bar.

eKool (eSchool) CVI

admin — Sat, 27 Sep 2008 15:23:30 +0000

All Estonian children’s grades are available on the eKool (eSchool) website. It takes a sharp eye to keep them secure. In other words, the eye of an owl.