Nordea “New Beginning”

tankist — Fri, 07 May 2010 13:47:41 +0000

This is not just another nice imago campaign – it’s a repositioning of Nordea brand in Estonia. Because of its Scandinavian backround Nordea felt a bit too cold, far and serious. So, Nordea needed to transform warmer, more colourful and more personal for its existing and new clients. How we did it? Basicly, at first we “domesticated” for the brand new slogan: “Koos loome uusi võimalusi” (Creating new possibilities together). Then worked out a new visual language, based not on “photostockrealism”, but on characteristic illustrations and colours. And finally launched quite a massive imago campaign “New Beginning” with very wide range of communication channels from ambient to TV. It’s a new beginning for Nordea, for operating principles of Estonian banks and for banking standards in general. It gives positive message for people and society. For all of us.

TV:

Outdoors:

Print:

Ambient and other stuff will coming soon…

Der Tank » ambient

Nordea “New Beginning”