When the volcanic ash-cloud halted all air traffic in Europe in spring 2010, leaving millions of travellers at home postponing their vacation plans abroad, we reacted fast and created a banner campaign “Why fly? Have your holidays in Estonia!”. We hit the sweet spot by positioning the banners next to news covering the air traffic chaos at the most popular news websites. So, really – why take the trouble of going abroad if you can take it easy and rest in your homeland?
Why fly? Have your holidays in Estonia!
categories: digital friiping
2010-05-06
When the volcanic ash-cloud halted all air traffic in Europe in spring 2010, leaving millions of travellers at home postponing their vacation plans abroad, we reacted fast and created a banner campaign “Why fly? Have your holidays in Estonia!”. We hit the sweet spot by positioning the banners next to news covering the air traffic chaos at the most popular news websites. So, really – why take the trouble of going abroad if you can take it easy and rest in your homeland?