Rock goes mad. Just giving away 2 specially tuned cars IS madness. It was a reality show. In the web. Two cars were chosen to compete with each other. Two teams kept tuning them. Every week 2 episodes about BMW and Audi made fans literally crazy. More than 100 000 people continuously followed the development of cars and action of the teams. And finally two happy guys (1 fan of Audi and 1 fan of BMW) won the cars for themselves.
Rock “Garage” campaign
categories: digital package design print
2009-08-04
Rock goes mad. Just giving away 2 specially tuned cars IS madness. It was a reality show. In the web. Two cars were chosen to compete with each other. Two teams kept tuning them. Every week 2 episodes about BMW and Audi made fans literally crazy. More than 100 000 people continuously followed the development of cars and action of the teams. And finally two happy guys (1 fan of Audi and 1 fan of BMW) won the cars for themselves.
To see the episodes, click here.
The stripes design on BMW and Audi and the drawing of the cars on the poster are done by Björn Koop – the only estonian car designer.
The campaign packaging.