By getting 15 years old Rock started to think what are the most important things in life. Rock discovered that these things are big engines, cool gear, loud music and basketball. All mixed with masculine power, independent mind, ageless rockers mentality and chicks with big boobs. To communicate this discovery Rock decided to totally revamp its website. It even renamed it to “The World of Rock”. The change was introduced through the web with a help of video remix of Rock previous campaigns to make very clear that even if the web changes the true nature of Rock will remain the same forever.
Rock “The World of Rock” web
categories: digital
2009-03-04
By getting 15 years old Rock started to think what are the most important things in life. Rock discovered that these things are big engines, cool gear, loud music and basketball. All mixed with masculine power, independent mind, ageless rockers mentality and chicks with big boobs. To communicate this discovery Rock decided to totally revamp its website. It even renamed it to “The World of Rock”. The change was introduced through the web with a help of video remix of Rock previous campaigns to make very clear that even if the web changes the true nature of Rock will remain the same forever.
To see the whole World of Rock, click here.
Here are some screenshots of the World.