Eesti Päevaleht is second biggest daily newspaper in Estonia. It’s slightly bigger competitor is Postimees. Päevaleht is red and Postimees is blue. Päevaleht is Tallinn and Postimees is Tartu. Päevaleht is deeper in analysis but Postimees is more into celebrity action and yellow news. Päevaleht is smart. Smarter than Postimees.
EPL Blue & Red campaign
categories: digital outdoor print
2008-06-03
Eesti Päevaleht is second biggest daily newspaper in Estonia. It’s slightly bigger competitor is Postimees. Päevaleht is red and Postimees is blue. Päevaleht is Tallinn and Postimees is Tartu. Päevaleht is deeper in analysis but Postimees is more into celebrity action and yellow news. Päevaleht is smart. Smarter than Postimees.
How it went:
Outdoor
Content aware print:
Public transportation:
Content aware outdoor:
Web banners: