Rock is the only lifestyle beer brand over here. It’s masculine, dynamic and uncompromising. Black and white is the world of Rock consumers. And Rock is a genuine part of it. It’s like a badge that expresses ones independent mind and rebellious nature. Rock is about music, motors, basketball, cool wear and pretty girls with big boobs. It’s also about producing cool stuff less than needed – special edition packaging and branded gear. Everything Rock does others copy. Relentless as it is it never jumps into the same river – even if the campaign was a great success Rock will never copy it again.
The Black Glass campaign is a brilliant example of how Rock works and how it’s possible to rise market share only by introducing a peace of branded bar ware…
Rock “Black Glass” campaign
categories: digital direct package design sales promotion
2008-03-02
Rock is the only lifestyle beer brand over here. It’s masculine, dynamic and uncompromising. Black and white is the world of Rock consumers. And Rock is a genuine part of it. It’s like a badge that expresses ones independent mind and rebellious nature. Rock is about music, motors, basketball, cool wear and pretty girls with big boobs. It’s also about producing cool stuff less than needed – special edition packaging and branded gear. Everything Rock does others copy. Relentless as it is it never jumps into the same river – even if the campaign was a great success Rock will never copy it again.
The Black Glass campaign is a brilliant example of how Rock works and how it’s possible to rise market share only by introducing a peace of branded bar ware…