In the beginning there was no Premia. It was only an ice cream brand. But the producer called itself Tallinna Külmhoone. Does not sound international (at least pan Baltic) at all! We took the ice cream brand and made it the house brand. And then launched it. As simple as that. Not to mention hundreds of product re-designs etc…
Premia brand
categories: corporate identity outdoor print
2004-10-23
In the beginning there was no Premia. It was only an ice cream brand. But the producer called itself Tallinna Külmhoone. Does not sound international (at least pan Baltic) at all! We took the ice cream brand and made it the house brand. And then launched it. As simple as that. Not to mention hundreds of product re-designs etc…